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Feed was a very dark, very controversial thriller about fetishes and to ensure that we reached our target audience effectively, we which we saw as two very different core demographics, Egovision devised a split campaign to firstly highlight the film’s exploration of the dark side of human nature in a non-sensationalist way, and secondly to shock people with the film’s taboos.
The microsite was extremely atmospheric and techniques used to drive traffic there included the Feederx viral competition, where users were invited to see how perverted their mates were, an Eyeblaster campaign, and a notorious video viral which was seeded to viral sites and forums. For the DVD launch we created a “jiggle me” viral.
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