Hong Kong Legends is the UK’s premier label for martial arts movies, and we sought to create a dynamic site that combines both community features with a full E-commerce offering. The primary requirement was for an online E-commerce catalogue, driving direct sales and supporting above-the-line activity. This was delivered using our own egoStore application, and extended with egoStore backoffice, a full online mail order and inventory system that combines the direct online purchase records with telephone orders and revenue from other channels.
The Content Management System also includes a rules engine with allows for discounts and offers to be switched on and off at ease, whilst an automated partners scheme helps generate revenue from affiliate sites.
| 
